The Importance of Digital Marketing
Why you need a digital marketing strategy in 2020 and how to get one today
As a startup founder, your main focus is probably creating your product. That makes sense. You are, hopefully, passionate about what you are creating and want to spend your time making it as good as it can possibly be.
Unfortunately, due to this passion, you are probably neglecting something more important. Marketing your product. Having a great product is somewhat pointless if nobody knows about it. So please start marketing your product and start today.
Where to Start
Simply. Always good advice is the KISS principle (keep it simple, stupid). So I’m going to list all the simple ways you can market your product today without too much effort or money. Definitely worth looking outside the box in the future but cover the basics below first.
Cover as many as you can manage. Manage multiple social media channels with the help of apps like Hootsuite, Buffer, or Loomly. At the very least you should be posting to Facebook, LinkedIn, Twitter & YouTube but don’t ignore Instagram, Snapchat, and Pinterest.
Also worth looking into TikTok, with 850 million active monthly users and currently less competition… probably won’t be like that for long.
Blogging is a great way to engage with your potential customers. It’s important to optimize your blog posts for SEO (see below). You can simply use google to figure out what your potential customers are searching for by typing in a keyword and seeing what autocomplete suggests or look at the ‘related searches’ at the bottom of the page.
Search engine optimization is a great way to minimize your ad spend. Getting your main website or blog on the first page of a google search by a potential customer is your goal here. A huge topic in its own right, start simply by checking your website with a tool like Measure. This will at least check whether google is happy with your site and point out any major issues that need addressing.