The Importance of Digital Marketing

Why you need a digital marketing strategy in 2020 and how to get one today

Morgan Page
4 min readJan 6, 2021
Photo by Paul Skorupskas on Unsplash

As a startup founder, your main focus is probably creating your product. That makes sense. You are, hopefully, passionate about what you are creating and want to spend your time making it as good as it can possibly be.

Unfortunately, due to this passion, you are probably neglecting something more important. Marketing your product. Having a great product is somewhat pointless if nobody knows about it. So please start marketing your product and start today.

Where to Start

Simply. Always good advice is the KISS principle (keep it simple, stupid). So I’m going to list all the simple ways you can market your product today without too much effort or money. Definitely worth looking outside the box in the future but cover the basics below first.

Social Media

Cover as many as you can manage. Manage multiple social media channels with the help of apps like Hootsuite, Buffer, or Loomly. At the very least you should be posting to Facebook, LinkedIn, Twitter & YouTube but don’t ignore Instagram, Snapchat, and Pinterest.

Also worth looking into TikTok, with 850 million active monthly users and currently…



Morgan Page

Indie game developer @PlatoEvolved & co-founder / CTO of VR health training start-up @dualgoodhealth