What is a minimum viable product (MVP)

What do Airbnb, Twitter, Spotify & Uber all have in common? They all started with an MVP! Read on to find out what an MVP is and why they are so important.

Morgan Page
2 min readDec 14, 2020
Photo by Mark König on Unsplash

A minimum viable product, or MVP, is a key part of the Lean Startup Methodology. The idea is that you build an MVP, measure its level of success, learn from this and amend the MVP based on these learnings.

This is the build-measure-learn feedback loop.

OK, but what IS an MVP?

An MVP is the very least of your product that is capable of delivering your core value proposition to early adopters.

Its purpose is to answer the question:

Should this product be built?

The MVP should be solving a problem that your users are having. If the MVP doesn’t do this, iterate, fix the value proposition.

The sooner you do this the better.

So, how long should it take you to create your MVP?

Less than a month! Give yourself a deadline a month from now. If you can’t deliver your MVP by then it’s not really an MVP.

The trouble is, if it takes you more than a month to create, then you could fall…



Morgan Page

Indie game developer @PlatoEvolved & co-founder / CTO of VR health training start-up @dualgoodhealth