Why You Need a Sales Funnel

Entrepreneurs should know about sales funnels

Morgan Page
3 min readNov 11, 2020


Photo by Rob Curran on Unsplash

So you spent the last year creating your book/course/SAAS/app/web-app/game, released it to the world and… crickets.

You, my friend, are not alone. I’ve been there, many people I know have been there, it doesn’t feel great does it?

However don’t despair, your work has only just begun. You may have spent a year (or more) creating your product, now you need to enter the shadowy world of sales…

What you need now is a sales funnel.

What is a sales funnel?

Simply put, a sales funnel is a process that turns prospects into paying customers. It’s called a funnel because if you draw the process with the prospects at the top, those prospects funnel down to the bottom, where your product sits waiting for a sale.

Not everyone who sees an ad, buys the advertised product and not everyone who enters your sales funnel will reach the bottom and purchase your product. For instance if 100 people enter your sales funnel and 10 people purchase your product then you have a conversion rate of 10%. By the way, that’s considered a very good conversion rate!

The stages of a sales funnel

Funnel Top — Awareness / Attention

This is all about driving traffic into the top of your funnel. There are many ways you can do this including: YouTube, social media posts, SEO, ads. At this point you shouldn’t be selling anything. You should be setting yourself up as an expert in the area where your product resides.

The prospect at this stage visits your landing page for the first time and moves to the middle of the funnel.

Funnel Middle — Lead Magnet

This is where you give something away for free and engage your prospect for the first time. What you give away must be engaging and useful. It could be a mini-course, a webinar or an email series that contains useful content. At this stage you will want to try and capture their email address in…



Morgan Page

Indie game developer @PlatoEvolved & co-founder / CTO of VR health training start-up @dualgoodhealth