Why You Need a Sales Funnel
Entrepreneurs should know about sales funnels
So you spent the last year creating your book/course/SAAS/app/web-app/game, released it to the world and… crickets.
You, my friend, are not alone. I’ve been there, many people I know have been there, it doesn’t feel great does it?
However don’t despair, your work has only just begun. You may have spent a year (or more) creating your product, now you need to enter the shadowy world of sales…
What you need now is a sales funnel.
What is a sales funnel?
Simply put, a sales funnel is a process that turns prospects into paying customers. It’s called a funnel because if you draw the process with the prospects at the top, those prospects funnel down to the bottom, where your product sits waiting for a sale.
Not everyone who sees an ad, buys the advertised product and not everyone who enters your sales funnel will reach the bottom and purchase your product. For instance if 100 people enter your sales funnel and 10 people purchase your product then you have a conversion rate of 10%. By the way, that’s considered a very good conversion rate!
